This Big City

In order to have a succesful business, what do I need to know or have? | October 23, 2009

When asked this question, I tried to answer it without too much planning or over-thought so that I could get a truer reflection of the considerations I naturally fall towards.

You can see more about ativity theory system, and the combined results from our team over here.

My personal results, in order of rank:

Tasks, Responsibilities and Roles:

  1. Good ideas
  2. Marketing knowledge
  3. Discipline
  4. Commitment
  5. Creative and financial ability
  6. Knowledge of contemporary mainstream culture

Rules, Traditions and Constraints:

  1. Contracts
  2. Insurance
  3. Profit
  4. Decent margins
  5. Monies and credit

Community network:

  1. Employees
  2. Turnover
  3. Good team dynamic
  4. Good relationship with external parties

Tangible objects:

  1. A computer
  2. Our trusty flip camera for vloggin over at


  1. Some Users please!


  1. Myself

It’s really interesting to see that my main area was rules traditions and constraints. Does this mean I am a negative person? Or am i just highly aware of what might hold us back? It’s particularly interesting to see how different my results are from those of my team mates. I think this has to be a good thing.


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About author

Joe Peach is an Artist and Designer based in London, UK. At present, he is studying Sustainable Communities and the Creative Economy at Postgraduate level in Kingston University.







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