This Big City

Pitch Reflections | November 11, 2009

Hearing all the businesses pitch ideas at last weeks class was really interesting. It was great to see how teams had bonded, which roles people were playing, and all the exciting ideas being developed.

It was clear that some ideas were stronger than others, some teams had rushed their product development, and some teams didn’t present a united front. Overall, it seems that running a business is an incredibly hard task for everyone!

What surprised me is how few teams were heading down the digital product or service route. Our team are working digitally for many reasons, but one of the main ones is we believe that the skills we will achieve by doing this are desirable in the real world. An online presence is absolutely necessary for every company, and we believe that working as a digital design team will improve our employability once the MA is over. I can’t help but feel that people are scared by what they dont know and going physical as a result, which in my opinion is a short-sighted view.

We were happy with the feedback we received. Most people raised points we had considered during our product development, and we also had some questions that we will definitely be asking ourselves further down the line. Our idea seemed to meet a positive response, which is great for us. You can spend so much time on an idea and eventually become a little blind to it, so everyone’s feedback was much appreciated.

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About author

Joe Peach is an Artist and Designer based in London, UK. At present, he is studying Sustainable Communities and the Creative Economy at Postgraduate level in Kingston University.

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