This Big City

A letter to next year’s MACE students…

December 20, 2009
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Dear next years MACE students,

Go to the Trade Fair.

You might not make any money at all, and the wine wasn’t great, but the opportunity to interact with potential customers and potential business partners is unmissable.

You should make your stand look unique, making people want to visit it. We took my Mac with me, and it automatically gave us something different to everyone else there. Although if you all follow this advice it won’t be unique…

Dress up your table in whatever way you can, and brings some pens and paper, because you are going to want to take as many email addresses as you can so you can make more sales in the future!

Talk to everyone, or as many people as you possibly can. By this point in the course you should hopefully know how valuable one opinion is, well this trade fair is a whole room full of opinions so go get them! Don’t be scared, remember that everyone at the fair is either in the same boat as you or has specifically come because they are interested in what you are doing!

Don’t be late, because you’ll get a shit table.

Maybe take some sweets.

Joe xoxo


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Trade Fair Reflections

December 17, 2009
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Going to the trade fair was absolutely brilliant and a great thing to do. It was good to interact with potential users of the service, hear their opinions and ideas, and also to talk with business people and hear their advice. And also to take their email addresses so we can bombard them when we launch! We learned so much from being at the fair that we probably would never have learned otherwise, and we also made some potentially valuable contacts for the future.

The feedback we received from potential users was interesting, and got us thinking about ways we could expand on the concept of our idea. What was great, was that some of the ideas we heard repeatedly were ideas we had considered already, and the fact that other people were thinking about it too showed us that they had real potential!

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Dragons Den

December 5, 2009
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This Fridays class was super fun. Pitching to our Dragons was no way near as scary as I anticipated, in fact, it was actually very enjoyable!

We tried to get across the most important info in our pitch, but also have some fun and make it enjoyable for our audience. At this stage, I think it’s pretty clear that Tshaped are having a great time creating our product Hold the Front Pages and pushing it as far as we possibly can, and based on the 2 million pledged to our business it seems people like what we’ve done so far!

It was great to hear people’s feedback on the logo. We have done so many ideas that it has been hard to judge what is the best, so to hear what people had to say about our ideas was really valuable in choosing the final logo. As well as talking to people in class, we have also requested feedback from family members and friends to get a range of backgrounds involved in our feedback.

Things are getting serious now, with our next step being interacting with the newspapers to get the service running. Its exciting but also very scary to be at this stage.

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About author

Joe Peach is an Artist and Designer based in London, UK. At present, he is studying Sustainable Communities and the Creative Economy at Postgraduate level in Kingston University.